By Interactive Metronome, Bricole Reincke - February 15, 2018
Meet our February 2018 Provider of the Month, Dr. Michael S. Trayford. Dr. Trayford’s years in both multi-specialty and private clinical practices have given him the advantage of seeing a wide spectrum of disorders in clients of all ages. As a Board Certified Chiropractic Neurologist with over 18 years of experience in the unique and ground-breaking field of functional neurology, he has also had the opportunity to communicate and collaborate with a broad spectrum of practitioners from all corners of the health care arena; making him better able to understand and appreciate the many different approaches towards complex case management. With the continued national decline of ‘patient-centered’ care due to increasing restriction of quality clinical care imposed by the insurance industry, Dr. Trayford has established a multimodal brain intensive training and rehabilitation program built around the concept of neuroplasticity – the ability of the brain to learn and grow is dependent upon its environment and the stimulation it receives. He believes this is the future for most, if not all, brain health and human performance needs, and is proud to be at the starting line of this amazing “Brain Training” revolution.
Background: Dr. Michael S. Trayford is a Board Certified Chiropractic Neurologist and the Founder and Clinical Director at APEX Brain Centers in Asheville, NC. His primary areas of focus in clinical practice and associated research are learning and behavioral disorders of adulthood (with an emphasis on addiction and compulsive disorders), brain injury, and cognitive impairment.
He is a published journal author, international lecturer, currently serves on the Advisory Council for the Dementia Society of America and proud recipient of the 2017/18 Functional Neurologist of the Year award from the International Association of Functional Neurology and Rehabilitation.
Dr. Trayford’s driving force for the past decade has been bringing together those in the mental health and neuroscience communities to more effectively address the growing challenges faced by those seeking lasting freedom from addiction. He teaches, mentors, and collaborates with many providers and programs across the country seeking brain-based approaches to addiction recovery.
Name: Dr. Michael S. Trayford
Type of Professional: Board Certified Chiropractic Neurologist
Number of Years Using IM? 15+
Facility Name & Location: APEX Brain Centers | Asheville, NC. Intensive, multi-modal therapies focusing on the physical, cognitive, and metabolic aspects of brain health.
Population: Primarily adults with brain injury, learning and behavioral challenges, and cognitive decline.
What do you like most about IM? The simplicity with which I can evaluate inherent timing mechanisms in an individual and rehabilitate accordingly. Also, how we can relate impairments in motor timing to deficits in higher cognitive functions such as impulse control, rapid decision-making, various aspects of attention, etc.
Do you incorporate Best Practices with your IM training: Given the significant length of time in clinical practice and vast amounts of data analyzed over 15 years and thousands of patients, we have developed a wide variety of best practices for our specific patient populations. Particularly with the brain injured, one needs to shift protocols and practices routinely and remain flexible with training!
What other modalities do you use in your practice that you like to combine with IM? Vestibular and balance therapy, oculomotor rehabilitation, sensory integration therapies, cognitive therapy, EEG directed neurofeedback, pEMF, whole body vibration, metabolic and nutritional therapies, and more.
What marketing methods have you found successful, what ones have failed: Positive outcomes and word of mouth are always the best advertisement. Strong relationships with referring providers, particularly those who are educated on what we do, allow for continuous patient inquiries for admission to our program. Content creation through podcasting, blogs and webinars provide valuable education that establishes our expertise and stimulates prospective patient contacts. More traditional methods of radio, TV and print ads have classically not provided the greatest return on investment.
Tips for other IM Providers: Spend time with the numbers. It’s easy to get caught up in following protocols and running folks through sessions; but if you spend time with the numbers, in conjunction with other types of testing/treatment you provide, they will tell a story and allow for more effective and more efficient outcomes. Also, couple therapies for maximum benefit as able (i.e. IM with balance therapy, IM with balance and cognitive tasking, IM with somatosensory stimulation, etc.).
Anything else? IM has been a tremendous resource for our practice for over 15 years. It is a pillar of our programming here at APEX Brain Centers and I cannot begin to express the remarkable impact it’s had on the countless lives of those we’ve served over the years.